Masters In Marketing
Masters In Marketing
- 2 Years
- Admission: In Progress
|S/NO||COURSE TITLE||COURSE CODE||CREDIT UNIT|
|1||CORPORATE FINANCE||BAF 811||3|
|2||QUANTITATIVE METHODS FOR BUSINESS||MAN 811||3|
|3||OPERATIONS MANAGEMENT||MAN 812||3|
|4||ICT MANAGEMENT||MKT 821||3|
|5||RESEARCH METHODOLOGY||MKT 871||3|
|6||STRATEGIC MARKETING MANAGEMENT||MKT 873||3|
|7||ENVIRONMENT OF BUSINESS||BAF 831||3|
|8||BUSINESS LAW||MAN 853||3|
|9||ORGANIZATIONAL BEHAVIOUR||MAN 874||3|
|10||THE 0N-THE-JOB PROJECT||MKT 872||3|
|MANAGERIAL ECONOMICS||BAF 833||3|
|12||INTRO TO GEN MANAGEMENT||MAN 803||3|
|13||HUMAN RESOURCES MGT||MAN 843||3|
|14||CORPORATE STRATEGY||MAN 884||3|
|16||GRADUATE SEMINAR||MKT 875||3|
|17||PRODUCT PLANNING AND DEVELOPMENT||MKT 814||3|
|18||PRICING POLICIES||MKT 822||3|
|19||ADVERTISING MANAGEMENT||MKT 824||3|
|20||CONSUMER BEHAVIOUR||MKT 852||3|
|21||INDUSTRIAL MARKETING||MKT 854||3|
|22||INTERNATIONAL MARKETING||MKT 862||3|
|23||MARKETING RESEARCH||MKT 874||3|
|24||MARKETING THOUGHT||MKT 876||3|
BAF 871 ICT Management (ICM)
Uses of computers in problem solving; its application to the solution of problems at the introductory level in capital budgeting and linear programming.
ACC 802 The On-the Job Project
The on-the-job project is a twelve-week programme spent observing a manager in challenging situation and reporting on what students observed and learned.
MAN 803 Introduction to General Management (IGM)
Evolution of Management thought; Functions and responsibility of general management; Understanding global management; Managing through processes; Managerial values, Managerial decision making; Planning, organising, directing and coordination, Problems affecting the character and success of the enterprise; the design and implementation of corporate strategy.
MAN 811 Quantitative Methods for Management (QMM)
Basic elements of decision making under conditions of uncertainty, set theory; probability theory; classical statistics and statistical decision theory; Linear programming, Primal and dual simplex algorithm, Transportation and network analysis, Concept of queuing theory, games, Statistical Inference and Hypothesis testing, Time series.
BAF 811 Corporate Finance
The principles and procedures underlying financial statements; financial transactions; alternative accounting statements; tools or analysis of ratios and other quantitative measures; accounting information useful for managerial action; application of information in decision situations. Project Appraisal, analysis of investment projects, the impact of risk, tax and inflation, the term structure of interest rates, the cost of capital and target rates of return; capital market and its efficiency, the role of intermediaries, sources of finance, the borrowing decision and company valuation and optimal portfolio allocation; Capital structure, optimal capital structure of firms, mergers and acquisitions and the market for corporate control, market efficiency, the principle of capital structure, gearing and the basics of hedging and international finance.
MKT 811 Marketing Management & Strategy (MMS)
Perspectives and problems of marketing management in a multi-product firm, the concept and application of strategic planning to business units and functional areas of marketing, utilization of current marketing strategy, models as aids in strategy formulation, decision processes for product planning, pricing, promotion, distribution and competitive strategy.
MAN 812 Operations Management (OM)
Issues in operations strategy, process analysis and the use of data and managerial opinion in making effective propositions to address the questions in the cases. Major economic decision, problems of production and operations management; aggregate production and work-force scheduling; multi-plant allocation of product; large scale project control (CPM and PERT); production and inventory control; demand forecasting; quality control; and short run job shop scheduling; the interaction of production problems with those of other functional areas, queuing theory, dynamic programming, multiple regression and correlation.
MAN 843 Human Resources Management
The scope, nature, methods and principles of organizational human resources management. The course will provide an overview of strategies and management practices in manpower planning techniques, staffing, human resources training and development, performances management and system design, compensation designs and reward management, career planning and employee welfare, Line and staff functions as well as the relationship between personnel department and other departments. Review of current principles and practices of human resources management in the Nigerian and global context.
BAF 851 Environment of Business
The concept, scope and nature of the business environment and environmental scanning, Legislations related to business. Ethical theories of business decision, social and cultural issues in business. Theoretical and practical issues of the Nigerian Political economy which dictates the basis of fiscal and monetary policies, macroeconomics management and business practices.
MAN 852 Business and Company law
Familiarize candidates with the legal aspect of business. Law of contracts, Agency, Hire purchase, carriage of goods, and related laws are examined. The company Act and company and miscellaneous matter decree are examined in depth.
BAF 853 Managerial Economics (ME)
Application of principles from various fields in economics and business to management decision making; Price mechanism, allocation of resources, profit drivers of the firm, revenue and cost drivers, interaction among the market players, firms’ strategy, understanding market forces, the meaning of competition, pricing and profits, market power good or evil, playing games I Competition versus Cooperation, playing games II Entry and Exit, Firms versus Markets; Make or Buy, auctions and market design, economics of information.
BAF 855 Investment and Project Analysis
Evaluation of securities, Efficiency and Technical Analysis, Ratio Analysis, Profit Planning, Definitions of Capital Projects, Capital budgeting and techniques, Application of linear Programming in Capital Projects, Feasibility studies: Project Conceptualization, design , market, Technical and economic analysis.
BAF 856 Management of Financial Institutions
Financial management of banks and other financial institutions. The management decision making process views the financial firm as having the goal of maximizing returns on assets subject to the constraints of the funds model, the maintenance of solvency, the capital adequacy problem and demands of the regulatory authorities. Also covered are the analysis of various issues and problems common to many financial intermediaries, such as corporate planning and control in financial institutions, competition for funds, assets and liability management, marketing of financial services, the measurement of performance, and the reconciliation of profit objectives with public relations and social obligations. Case studies are expected to be employed in illustrating typical real life issues.
BAF 857 Portfolio Theory and Capital Market Analysis
Portfolio selection and uncertainty. Nature and structure of capital markets. Portfolio Theory and capital markets. Implications of the efficient market theory for the profitability of alternative investments; valuation of financial statements and analysis.
MAN 874 Organisational Behaviour (OB)
Exposure to essential theories and concepts for anglicising managerial problems, individual and group analysis of cases and experimental exercises, Exchange of ideas and experiences in the classroom, intensive field-based project work in groups.
MAN 875 Entrepreneurship
Concept and objectives. Objective is to impact knowledge and skills required to start a business. Analysis of Personal Efficacy and Self Awareness. Personal Characteristics of Entrepreneurs. Theories of Entrepreneurship development. Identification of Ideas and Venture Capital Opportunities. Sources and Availability of Resources; Finance; Technology; Manpower Appropriate Technology; Government Regulations; National and International Regulatory and Support Environment; Marketing Plan; Policy and Strategy; Accounting and Keeping Accounts Financial Statement; Feasibility Studies and Project Evaluation; Students’ Business Plan.
MAN 884 Corporate Strategy (CS)
Conceptual frameworks and models for the analysis of competitive situations and strategic dilemmas; Insight into strategic management; Analyses of external competitive environment, industry structure, value chain dynamics, etc.
BAF 888 International Business Finance
The environment in which the international financial manager operates. The risks of doing business overseas and the tools available to minimize those risks. Foreign exchange risks, political risk, working capital management, long-term investments, financing, accounting and control.
BAF 859 Case Problems in Financial Management, Banking and Financial Institutions
Case Studies in the areas of financial management, banking and financial institutions.
BAF 810 Bank Lending and Loan Administration
Basic principles of lending and credit administration. Types of credits, collateral analysis for lending. Bank credit organizations, the lending environment and financial statements analysis. Loan structuring in commercial banking, corporate banking and consumer banking.
BAF 861 Financial Risk and Management
A broad understanding of derivatives and various investments – including equity, fixed income and alternative investments. Roles in risk management, international insurance and reinsurance. Risk and the management of the firm, the markets. Market mechanisms and efficiency, Interest-rate risk. Currency risk, Equity and commodity price risk. The behaviour of asset prices. Risk assessment. Controlling risk, Quantifying financial risks. Financial methods for measuring risk. And Qualitative approaches to risk assessment.
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